Legal
Terms and conditions
The contract between your business and Soclic Group Sàrl for the use of Appela.
Last updated : 10 September 2026
1. Who the contract is with
The Appela service is published by Soclic Group Sàrl, Rue de la Navigation 1, 1201 Genève, Suisse, entered in the commercial register under number CHE-430.016.769.
These terms are addressed to professionals acting in the course of their business. Appela is not intended for consumers.
2. What Appela provides
Appela is a telephone agent that answers your business’s calls, informs your customers, takes appointments or bookings, writes them into your calendar, sends reminders, and transfers the call to you where you have set it up to do so.
A Swiss phone number is assigned to you to receive calls. Your customers keep calling your own business number: it is you who switches on the forwarding to the Appela line. That forwarding is set up with your telecoms operator and is your responsibility.
3. Your account
You are responsible for the accuracy of the information you enter and for keeping your credentials confidential. What the agent says follows directly from what you have configured: opening hours, services, tables, prices, closing days.
You undertake to use the service lawfully, not to use it for unsolicited canvassing, and to inform your customers about the processing of their data.
4. Trial
The trial is free and requires no payment card. Its length is stated at sign-up; it is fourteen days, unless an offer shown on the site is running, in which case the length announced there applies.
At the end of the trial nothing is charged automatically: subscribing is your decision. Without a subscription, access to the service ends.
5. Prices, billing and renewal
- Prices are shown on the site, in Swiss francs, excluding VAT where applicable.
- The subscription is payable in advance, monthly or yearly depending on the plan chosen.
- It renews automatically for the same length, unless cancelled before the due date.
- Payment is handled by Stripe. No card number passes through our servers.
Any price change is communicated to you at least thirty days before it takes effect. It applies only from the following period, and you remain free to cancel before then.
6. Call and SMS allowances
Each plan includes a monthly volume of calls and SMS. You are warned at 80 % of your allowance. You can top up on demand, without changing plan.
Unused volumes do not carry over from one month to the next. An allowance that is used up and not topped up stops calls being taken until the following period.
7. Changing plan
You can change plan at any time from your account. When moving up to a higher plan, the difference is calculated pro rata and charged immediately. When moving down, the corresponding credit is set against your next invoices. The exact amount is shown to you before you confirm.
8. Cancellation
You cancel in one click from your account, with no notice period and no fee. Cancellation takes effect at the end of the current period, which is already paid for: the service stays available until then. Periods already started are not refunded.
When the subscription ends, the phone number assigned to you is released and cannot be recovered. Remember to remove the call forwarding at your telecoms operator and to export your data before that date.
We may suspend or terminate an account for persistent non-payment, unlawful use, or conduct that endangers the service. Except in an emergency, we tell you beforehand.
9. Availability and limits
We do everything we can to keep the service running without interruption, but we guarantee no stated uptime figure. Appela depends on third-party providers — telephony, voice agent, hosting — whose outages are beyond our control.
The agent is an automated system. It can misunderstand a request or make a mistake. It does not replace your judgement, and it is for you to check the appointments and bookings that have been saved. Appela is not an emergency service and must never be used as one.
Interruptions for maintenance may occur; we announce them in advance where we can.
10. Liability
We are liable in cases of gross negligence or wilful misconduct. Otherwise, and so far as Swiss law permits, our liability is limited to the amount you have paid us over the twelve months preceding the event giving rise to it.
We are not liable for indirect damage, in particular loss of turnover, of customers or of data attributable to a third-party provider or to a configuration error on your side.
11. Personal data
How data is handled is described in our privacy policy, which forms an integral part of these terms. For your customers’ data, you are the controller and we act as your processor.
12. Intellectual property
The service, its code and its brand remain our property. Your subscription gives you a right of use, non-exclusive and non-transferable, for its duration. Your data, your customer records and your configurations remain yours.
13. Changes to these terms
We may change these terms. Any substantial change is communicated to you at least thirty days before it takes effect. If it does not suit you, you may cancel free of charge before that date.
14. Governing law and jurisdiction
These terms are governed by Swiss law, excluding its conflict-of-laws rules. The exclusive place of jurisdiction is Geneva, subject to mandatory provisions.
For any question: contact@appela.ai.
